To me, this latest Narendra Modi versus Rahul Gandhi battle is definitely looking more like a circus with every passing day. And in this circus, a number of Congress and BJP spokespersons are looking like jokers; as are a lot of media personalities who are salivating at the prospect of an American Presidential style election – which this surely isn’t. However, yes, the more this debate is becoming bitterer, aggressive, and cantankerous, the more are the viewers watching it! So American style elections or not, this circus is certainly becoming entertaining! And say what I may, none of us can escape this circus till the 2014 Lok Sabha elections. Television channels have in fact started live telecasts of speeches being delivered by Rahul Gandhi and Narendra Modi.

Like in a Hindi blockbuster, there is this likable guy who was born with many silver, gold and diamond spoons. He is a child of dynasty and privilege and has the power to actually make a difference. Opposing him is a person from a humble, lower caste background who has broken through barriers of caste, privilege and much more. He has had to struggle every inch of the way against all odds to achieve all that he has. And of course, he has got the most loquacious of critics all around and is called the worst of things – from ‘maut ka saudagar’ to ‘Yamraj’! It is truly like a David versus Goliath battle.

While the Congress and the UPA have completely let the nation and the voters down in a disgraceful manner over the last few years, it almost looks as if there really is no hope for India because the opposition parties led by the BJP are so helplessly weak and divided that India might have to actually endure the horror of yet another UPA regime. However, in the middle of all this, I must admit that Narendra Modi is someone that Indian politics has probably never seen. He seems to be keen on destroying the cozy relationship that the Delhi establishment has enjoyed for decades. This Delhi establishment that I allude to includes the media. And this, I feel, calls for a comparative analysis for sure!   Read More....

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).

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Ranked 6th Overall

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These have been truly turbulent years. Between then and now, we have seen Mayawati sweep Uttar Pradesh and then lose it badly. Between then and now, India has miserably lost the Cricket World Cup and then won it handsomely. Between then and now, the Indian economy has changed from being a rampaging elephant to a caged tiger once again. Between then and now, the three Khans of Bollywood have further cemented their supremacy over the box office. Between then and now, Rahul Gandhi has been transformed from being the latest Great White Hope to a question mark and an enigma. Between then and now, the loot and plunder of natural resources through crony capitalism have gathered momentum. Between then and now, Ratan Tata has endured the disgrace of Singur to fade triumphantly into retirement. Between then and now, Mamata Didi has remained Mamata Didi... So much has happened over the last six years that it would require many multiple books to chronicle contemporary history. And my readers know I do not write history books :-)

And yet, I have identified six major and defining trends of the last few years that will have a lasting impact on India for at least another decade. In no order of preference and importance, here is my list:


1: Good governance gets pro-incumbency verdicts:
In 2005, when my team and I had started planning the launch of The Sunday Indian – after having launched Business & Economy and 4Ps Business & Marketing – Nitish Kumar narrowly failed to achieve his dream of becoming the Bihar Chief Minister. In 2006, when this magazine was launched, Nitish Kumar won a decisive verdict. In 2011, he won an even more decisive verdict. So much so that people are now openly talking of his ambitions to be Prime Minister. Ditto for Narendra Modi. Barring a miracle for the Congress, Modi is all set to win Gujarat for the third successive time. Like Nitish, he too is a contender for the post of Prime Minister. Sheila Dixit and Naveen Patnaik have already won three successive elections in Delhi and Odisha respectively. The incumbent Left Front in Kerala almost pulled off a shock victory over Congress last year, losing the assembly by just one seat. The Akali Dal-BJP combine achieved what was thought impossible: winning a second successive term in Punjab. And it does look like Shiv Raj Chauhan and Raman Singh will win their third successive elections in Madhya Pradesh and Chattisgarh next year. It is not as if all incumbent governments are winning. The DMK-Congress alliance was humiliated in Tamil Nadu last year; Mayawati lost badly in UP this year; the BJP lost Rajasthan in 2008; and the Congress was trounced in Goa this year. I really don’t need to add more. If the voter thinks you are delivering decent governance, you have her support.   Read More....

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles

2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall

Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail

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IIPM : The B-School with a Human Face
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While the media demands special privileges because they claim that the press is the fourth pillar of Indian democracy and serves a national purpose, the sad reality, especially over the last two decades is, social conscience and pursuit of public good have been replaced by total commercialization of media. “As Rekha takes oath, the camera kept focussing on Jaya Bachchan’s priceless expressions”... Thus went the first few lines of articles on the first pages of all national dailies the day after Rekha took her oath in Rajya Sabha, and that is exactly what TV channels had done the day before! Add to that the shameless gossip about Amitabh and Rekha.What national purpose does this story serve? And that too as headlines in the front pages of respectable dailies? Or even as the key stories of TV channels? Yes, Rekha is a big star, and her swearing in makes news. But is this the way to cover the event? Aren’t there enough Bollywood shows on TV and entertainment pages in newspapers where such news could have been easily showcased? For that matter, a few days before this incident, the biggest stories were to do with the ‘hurt’ of our so called respectable MPs due to some cartoons in NCERT textbooks. Or for that matter the front page outcry over SRK’s detention in the US airport or Salman Rushdie not being allowed to attend the Jaipur Literature Festival or whom Oprah Winfrey met during her India visit or Robert Vadra saying he wants to join politics or the entire Sunny Leone saga or the scores of lines on who killed Aarushi Talwar or the two kids taken away by welfare authorities in Norway or for that matter even the entire big deal made out of Rahul Gandhi’s UP campaign!

Are the above the real issues that concern India? Of course not! The real issues that confront Indians are farmer suicides, crisis in Indian agriculture, pathetic human development indicators, a virtual collapse of the public health and education system, and rampant corruption because of a paralyzed judicial system.

The only issues highlighted by our media are very, very high profile corruption cases... that too without any follow-up. For example, it is almost a decade since the Ghaziabad PF scam came to light but who cares about following it up? Many witnesses have died mysteriously and keep dying regularly in each and every high profile case and how... Yet, there is hardly any follow up coverage in the media. Because – as I wrote in my earlier editorial – just like no lost child can wake this country up and change laws or school rules, similarly, no killed witnesses will wake this country up or change laws for their protection! And while our mothers keep dying at childbirth and our children keep dying before the age of 5 (in both these counts, our figures are shamefully comparable to those of sub-Saharan Africa while China’s are comparable to the most developed nations of the world), our media will keep our masses busy, feeding them the ‘Silsilas’ in our Rajya Sabha.  Read More....

For More IIPM Info, Visit below mentioned IIPM articles.

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IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
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domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website


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A magazine in 14 languages? Everyone even slightly serious about media – the seniors in the fraternity included – had genuinely laughed when we had bounced the idea off them! They gave tens of reasons why the idea was not worth it and why the same would not be successful. The reasons given were very logical ones though. We don’t want to undermine anyone’s intelligence or reasoning; but they were totally right in their own ways and were not trying to pull me down. They were trying to be helpful... it was just that our definition of success differed from their definition. As our magazine The Sunday Indian completes five years, I can say that financially, we haven’t yet become successful – so all of them were right. We started breaking even as a media house only one month ago, after about seven years of struggle. It has not been an easy journey.

But financial success was never our benchmark of success. For me, personally, success is always a competition with self-imposed standards of excellence. And if I am convinced that excellence has been achieved, then I go into the market and fight it out against all odds. Thus, we have always believed in striving for world class and then going all out to market it. We have failed when the product failed to live up to the expected standards; but then, we’ve reworked and bounced back. Our institute fought out and won against the biggest of established names despite being tagged rank outsiders! Our movies did the same! And now our media house is doing the same!

Losing or winning is not success. Success is the courage to undertake great journeys. And this has been our toughest, and therefore greatest journey! Personally, I loved being called a guy who knew nothing about media; even being told that our media venture was a joke! And all this by very senior people I respect a lot, even today. Again, the gentlemen who said these things didn’t know what we had set out to achieve. So they were right in their own ways. We did know less about media – especially the dirt in it. Truthfully, I didn’t know anything about media the way others knew. For me, media has always been a vehicle to take a message to the larger masses – something that is not told by those who want to maintain status quo in the name of media. The discussions and debates in accented English that we were having inside the walls of IIPM classrooms, we wanted to take to those who were outside the classrooms in their mother tongue languages. Inside the classrooms, we teach around sixty students in one go; through media, we could reach out to six lakhs! And hopefully one day, sixty crores.

Media is to us a way of teaching the reality of things all around in simple words, in the language closest to the hearts of the people. We are teachers and not just reporters. So we have never believed in giving news alone. We have given news that has been opinionated and that has clearly taken positions; positions which are honest and committed to the masses regardless of being left of the centre or right. Despite our hearts being in the left of the centre, we ripped apart the Indian Leftists when they went wrong; and yet, didn’t waste moments before supporting them wholeheartedly when they went against the government on the nuclear issue. Only the Leftists as per us had the intellect to call a spade a spade in the midst of sold-out politicians in general. We have felt Sonia revived the Congress and was doing a great job in her last run. And yet, this time we have ripped through her inability to tackle corruption, and that too almost inside her own house. We went the complete mile in supporting Anna’s crusade; yet, minced no words when we felt that he needed to be less stubborn. We praised Modi for his exemplary work in Gujarat...

And yet, we showed our extreme disappointment that the BJP could not take advantage of the massive opportunity they got during this endless phase of corruption-related exposes within the Congress. All in all, I think not a single politician can say that they could predict our stories or that they could get a story planted in our magazine. Being outsiders has its advantages. We are accessible to none – and party with none. So we are completely unbiased and hard-hitting when it comes to bringing truth to the front.     Read More....

For More IIPM Info, Visit below mentioned IIPM articles.

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IIPM Proves Its Mettle Once Again....
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