Uff! How vividly I remember that summer day – during the start of our summer vacations in class eleventh – when I went to watch this iconic film called QSQT. First day, first show. At the Paras cinema hall in South Delhi. All alone. Because of Juhi Chawla! Yes, only because of her, as I had become a fan of hers ever since she became Miss India! My friends had no such extra love for her and they refused to accompany me! I remember that the hall was as good as empty, with a handful of couples sitting far and wide! And what a film I enjoyed in the emptiness of that hall! For the next seven days, I kept going back to see the same movie with a different set of friends each time (with the last set of friends coming back repeatedly) as the crowds kept swelling. By the time we were watching the movie on the 8th day after buying tickets in ‘black’, QSQT was on its way to become one of the biggest blockbusters ever of Bollywood, and Aamir Khan one of the country’s biggest ever heartthrobs – at least for the next seven years till a certain DDLJ brought in a new Khan! And yes, my friends too had finally realised why I loved Juhi so much! QSQT was a pure love story in its true sense – as pure as the emotions of love could get – conveyed through a clean and beautiful film with great direction, music and acting.

Those indeed were amazing days. They used to more often make films which one could see time and again!

And while getting nostalgic one recent evening reading about QSQT’s 25 year celebrations, I wondered whether a QSQT will work again in today’s times. Coincidentally, after hearing praise aplenty from the student community, I went to see Aashiqui 2 the same evening and got my answer.

Aashiqui 2 is a Mahesh Bhatt film. He necessarily is someone who finds his place in the top 25 all-time influencers from the world of Bollywood. A top intellectual without doubt – even if his films are often nowadays branded on the borderline of soft porn. He started off with some of the greatest art-house films and realised that to survive in Bollywood, one needs commercial success. And since he couldn’t make unrealistic films, he and his extremely bold and talented family members decided to make films largely on some of the most real passions of humanity, and those that sell the most – sex and crime (what every media house of India today thrives on while often hypocritically criticising his films). With a tremendous and rare sense of music – always keeping ahead of its times – he is today the man behind one of the most commercially successful production houses. And someone who can sit back and claim that he never made popcorn movies that looked unreal! So I went to see Aashiqui 2 expecting a lot of passion and realism.   Read More....

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).

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In 1984, I was just 13 and way too young to know about a man called Yash Chopra. Having been brought up on just three films – The Sound of Music, My Fair Lady and Sholay (my brother, sister and I were allowed to watch the first two almost every Sunday if we wanted to, and Sholay whenever dad was in an exceptional mood!) – Mashaal was unbelievably only the second Hindi film we had been allowed to watch. Mashaal was like a cult classic! Dilip Kumar was like my father, high on principles and therefore always winning enemies; and those days, I was often made to feel like the vagabond that Anil Kapoor played in the movie. The film made me feel good, for, as Anil Kapoor changed and became a hero, I felt I also had a hero inside. My dad liked the movie not because he ever believed that he would have a role reversal in his life like Dilip Kumar had in the movie, but because watching such a role reversal at least made him happy somewhere deep inside, for very often, we all feel like hitting back with a vengeance. He also loved the dialogue, “Zamana bahut kharab hai Tolaram.” It was only the second Hindi film he had ever liked, and we added another Hindi film to our really short list of films to be watched when we were being good children! All other times, our black and white portable TV set used to be kept locked up inside a big Godrej almirah that we, like most middle class families, had those days. Slowly and steadily, over the years, we were allowed to watch more movies, especially once I had given my class tenth boards. And we started to catch up on all good movies with a vengeance.

Deewar, Trishul, Kaala Patthar, Silsila and Kabhi Kabhi followed soon and they, along with Mashaal, became six of my top ten personal favourites! It was only in 1988, when I was watching another movie Vijay (a remake of Trishul) and loved that too, that I suddenly realised that all my favourite films had one factor in common – a director by the name of Yash Chopra! There were traits through all these movies which were common! They had extremely hummable songs. A tune already established in one movie would go on to become a full fledged song in the next. The movies had exceptional storylines with great love stories enmeshed within. They were all attuned to the times they were made in. As India liberalised, the theme shifted from the angry young man and the rich versus poor fight to the Swiss valley love stories of the affluent class. And of course, all his movies always had the biggest element required for assured commercial success – the biggest stars of the day. The ones who were passé were ruthlessly dropped. Sharmila Tagore paved the way for Rekha; Rekha for Sridevi; and Sridevi for Madhuri. But they were all the most gorgeous of their times. If Shashi Kapoor was in Dharmaputra and Waqt, then it was Dharmendra in Aadmi Aur Insan, Rajesh Khanna in Ittefaq and Daag and the Big B in all those five I just mentioned; and then Anil Kapoor from Mashaal till Lamhe; and thereupon, only King Khan, from Darr to the latest in the offing!   Read More....

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles

2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall

Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail

IIPM Links
IIPM : The B-School with a Human Face
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