And yet, I have identified six major and defining trends of the last few years that will have a lasting impact on India for at least another decade. In no order of preference and importance, here is my list:
1: Good governance gets pro-incumbency verdicts:
In 2005, when my team and I had started planning the launch of The Sunday Indian – after having launched Business & Economy and 4Ps Business & Marketing – Nitish Kumar narrowly failed to achieve his dream of becoming the Bihar Chief Minister. In 2006, when this magazine was launched, Nitish Kumar won a decisive verdict. In 2011, he won an even more decisive verdict. So much so that people are now openly talking of his ambitions to be Prime Minister. Ditto for Narendra Modi. Barring a miracle for the Congress, Modi is all set to win Gujarat for the third successive time. Like Nitish, he too is a contender for the post of Prime Minister. Sheila Dixit and Naveen Patnaik have already won three successive elections in Delhi and Odisha respectively. The incumbent Left Front in Kerala almost pulled off a shock victory over Congress last year, losing the assembly by just one seat. The Akali Dal-BJP combine achieved what was thought impossible: winning a second successive term in Punjab. And it does look like Shiv Raj Chauhan and Raman Singh will win their third successive elections in Madhya Pradesh and Chattisgarh next year. It is not as if all incumbent governments are winning. The DMK-Congress alliance was humiliated in Tamil Nadu last year; Mayawati lost badly in UP this year; the BJP lost Rajasthan in 2008; and the Congress was trounced in Goa this year. I really don’t need to add more. If the voter thinks you are delivering decent governance, you have her support. Read More....
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
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