We had started our magazine with the first edit headline written as “We will change your outlook”. Yes, the idea was to change your outlook in all respects including the one I am writing today. Well, the story started way back in 2002 when Outlook – the magazine – did a B-School ranking and ranked IIPM – our parent institute – very high! We had participated for the first time ever in a B-School survey and the reason was it claimed to be the only survey where everything was quantitative; so there was no question of value judgment! And the result really excited us. The next year also we participated and their magazine ranked us high; in fact one rank higher! Just that there was one problem. The surveyor who had come to rank us, the owner of a one-man market research firm (on behalf of another gentleman named Maheshwar Peri – the publisher of Outlook) had told me that he had already surveyed all other B-Schools and we were the last B-School he was coming to. And going by our figures on one parameter – that of industry interface – he was sure that our rank will be No 1 in that category.

He had scrutinised our papers thoroughly and cross questioned us like an Income Tax officer before saying what he said about ranking. So, when the ranking came out and we saw we got ranked 4th, I was a little amused. But since the ranking was really high, I didn’t bother much. However, while closing the magazine, I saw one line written below the article. It said that the details of the rankings are available at a website whose address was given. So I went there just out of curiosity. Our overall rank was 17th and the industry interface rank was 4th. And in most other quantitative parameters, we were in top ten to fifteen. Then how was our rank 17th? Well, after all claims of quantitative parameters of ranking came four ranking parameters, which we were never told of. These were parameters like industry perception, faculty perception, student perception etc., where our ranks were 46th to 49th! Out of 50 BSchools!! Below the names no one had heard till then!! I then realised the game. To keep our rank low, this was the game he had played – that of perception parameters where he could freely manipulate. So I called him up and said what he has done is most unethical and we will never participate in his fraud rankings ever again and banged the phone down! The next day I read it in a leading national daily that IIPM has been taken out of the Outlook B-School rankings due to heavy complaints of data fudging. There were no complaints in the first year! So they came during the second year too; and they ranked us one step higher! And suddenly complaints came when I caught their fraud. Well, I took this matter up as aggressively as possible with the paper. But strangely, they refused to listen to us. Every other media house was satisfied with our logic and didn’t bother to pick up the false story. But they didn’t budge. Later, I came to know that this man’s close relative is very close to the people at the top in that newspaper and is a big media personality who got him the Outlook B-School ranking account too. So it was obvious. And the matter ended there.

Peace prevailed for a few years. Till we decided to enter the media business ourselves. We started with Business & Economy. Almost immediately, one competing business magazine, which was behind the market leader Business Today (and knew they would be hit most with the success of Business & Economy) initiated one of their consulting editors to do a word by word blatantly false and patently negative story about us in her private yellow journal. And then they spread that story in every other media. Unfortunately, not many picked it up again and it remained a petty blog thing. Seeing the failed effort, the business magazine concerned picked the story itself only and did a hatchet job – unable to hide their agenda anymore, i.e. to defame us and harm our business so that our magazine cannot take off . Of course, our magazine took off . In fact, it sky rocketed; and ate into the business of the competing brand immensely. That’s when we started planning to do what we wanted to do always. Launch our own weekly news magazine. The word spread and Outlook magazine, rather Maheshwar Peri again got activated and hyper active. They knew India Today was the leader and the magazine which will be hit most by the launch of a new weekly newsmagazine would be Outlook.

So, through Outlook, Peri again started a malicious campaign against us. We decided to respond back with legal action. That’s when they probably came up with a brilliant idea. They decided to allow their publisher, the same Peri fellow to start an education magazine of his – with obvious support from them and other vested interest groups. Thus, Peri today is perhaps the only publisher of a media house whose owners are gracious enough to have let him start a profit making education magazine too on the side – at least that’s how we are made to believe!! And now while Outlook stays clean, this poor in quality and shady new yellow journal called Career 360 keeps doing illogical and brazenly false stories about IIPM! The latest being a story based upon the response to a false question sent to the education authorities in Europe where our partner Institute is based in – a process they followed in past too. Of course, we at IIPM like answering all these disgusting yellow journalists in court. And the courts have admitted our defamation cases against them. And it is only a matter of time before justice is done.     Read More....

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

21/8/2012 07:57:18 pm

Excellent! I admire all the helpful data you've shared in your articles. I'm looking forward for more helpful articles from you. :)

Joseph Aidan

9/9/2012 04:18:40 am

Great site, was just reading and doing some work when I found this page

9/1/2013 10:20:59 am

I am really impressed from this post! The person who created this post is a generous and knows how to keep the readers connected. Thanks for sharing this with us, i found it informative and interesting. Looking forward for more updates.

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17/3/2013 01:52:26 am

Thank you to recommend this site, so I have since agitated and excited a good article is like a glass of wine. We drink more flavor. And more and more like it. You are great! Thank you!

21/3/2013 05:31:34 pm

Wow! That story is really inspirational. I am sure if your magazine touched these heights, I am sure you would have worked hard behind the same. Thanks for posting when you have the opportunity, Guess I'll just book mark this web site.

1/9/2013 02:27:50 am

Was browsing through Weebly when I stumbled here

1/10/2013 04:42:14 pm

And it is only a matter of time before justice is done.


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