War, has always – especially in recent history – been a tool to display a nation’s military might. It is a way of flaunting newly developed state-of-the-art weaponries and defence technologies. War today provides a platform for selling arms in the open market. It is very easy to deceive the world during any war and to shift global focus from the actual objectives. When United States invades a minnow like Afghanistan or Iraq, the spotlight is shrewdly thrown on perspectives like the clash of civilizations, terrorism, imposing democracy, or removing a tyrant. The majority never notice the underlying and the real reason behind the invasion – to spur the global weapons trade market! Wars give opportunities to developed countries to test and showcase newly developed weapons.
Arms trade is a huge business and it is (and has perhaps always been) expanding globally at a breakneck speed – with the leading player in this space being United States, with its massive infrastructure of research and development of weapons, that invariably warrants rabid marketing and promotion for economic viability. Yes, that’s the word – there are no better promotional strategies for weapons than live demonstrations; and for implementation of the same, the US has been in the want of some scapegoat investees. What can be a better opportunity to display the might of weapons to potential buyers than during a war? Capitulating to that, almost all media channels across the world, 24x7, in their local languages, describe the destructive capacity of these weapons in their breaking news ‘war’ coverage. The result? Free global promotion, which otherwise would have cost millions and would have also come under huge global criticism!
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
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