After going through high spirits (literally) at the Goafest this year, almost everyone belonging to the ad-frat is back on their feet since the rumours of favourable voting have been doing the rounds. As per the Abby rules, jury members are required to abstain from voting for any of their own agencies work. However, it is rumoured that Mudra, Leo Burnett, Taproot India and O&M have flouted this rule due to which the managing committee of Goafest (AAAI & Ad Club Bombay) is considering rescinding Abby awards won by these four agencies. “These developments have put the authenticity and pragmatism of the awards into jeopardy,” says an industry source. Although, Colvyn Harris, CEO, JWT and Chairman, Goafest has assured that investigations are on (“While it is true that the committee, in conjunction with Ernst & Young, is investigating cases of judges voting for their own agencies’ work, no decision has yet been taken on the action related to the issue,” he said), yet the credibility of the Goafest awards, considered equivalent to the much coveted Cannes ceremony in the national context, is certainly going to be questioned.

Swati Sharma

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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