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Be it for the fitness video, FIFA or her upcoming flicks, this dusky beauty knows the trick to jumpstart the ripple effect
 
You have a great passion for fitness. Are you also as excited about any sports? What about FIFA?
I love all the sports – football is one of my favourites. I will be following FIFA very closely. I am even planning to attend at least one match of the semis or probably the finals live in South Africa.

Which team will you root for?
All teams are my favourites. I always root for the winning team and that’s what I will be doing in FIFA as well.

How perfectly do Bipasha and gadgets gel with each other?
I am not too much into gadgets; but my phone is a necessity for me.

One feature in your phone that you can’t do without?
Calling people (as opposed to texting). I am still from that school of thought which believes that the basic purpose of a mobile phone is to empower people to be in touch.

Your upcoming flicks?
My upcoming film is Lamhaa starring Sanjay Dutt and Kunal Kapoor. The promos of the same are already on air. Apart from that, I am also working in Rohan Sippy’s Dum Maro Dum.
 
Surbhi Chawla


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

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Strong brands impact both the demand and supply curves to add value to the business, which in turn significantly adds to shareholders wealth

As a part of his presentation at recent Berkshire Hathaway annual shareholders’ meeting Warren Buffet said “I can make a whole lot more money skillfully managing intangible assets than tangible assets.” And if Warren Buffet is true to his words, one of the first types of intangible he will look at is brand, arguably the single most important category of intangible assets for any business.

The purpose of any business is to enrich shareholder value. The concept of “value based management” states that management should first and foremost consider the interests of shareholders in its business decisions. The business which offers differential advantage can create long term sustainable shareholder value. Differential advantage comes from core capabilities of the organisation which are derived from business assets, both tangible & intangible assets. Brands form part of the intangible asset base that derives the firm’s core business process.

Brand Finance’s Global Intangible Finance Tracker (GIFTTM) across 53 national stock markets covering more than 37,000 companies shows that brands add to a third of the world’s wealth. Like it or not, brands have become a principal economic lever of companies across sectors.

The economics between the shareholder value and brands is the ability of the brands to generate higher returns on a long term sustainable basis. Brands provide differentiation in terms of products, services,distribution and customer base which act as competitive advantage for the company to enable the company to provide long term sustainable shareholder value. Brands act as pivot of dynamic value exchange between customers, employees, channel partners & shareholders. Brands enable the company to align all its stakeholders & provide long term singular vision for it.    

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

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Moon Bum Shin, Managing Director, LG India
 
How has your performance last year been and what are your growth targets for this season?
Last year, we achieved a turnover of Rs.13,089 crores and this year, our target is Rs.19,000 crores. For the first quarter we have seen a 40% growth over last year.

What R&D investments are you making for this year?
To become a premium brand in the consumer durable industry, LG Electronics is firmly committed to investing in Research & Development to create products with the most highly valued technology and style. LG’s R&D is driven by the dreams of the customers. As technology innovation is the key to success, LG’s focus is on developing consumer centric products. At the same time, they seek to identify future growth opportunities in new business areas. This year our R&D investment would be around Rs.300 crores.

Which new products or product categories are you looking at aggressively for your future in the Indian market?
Currently, we are focusing on our Home Entertainment segment, which is our next big target after the launch of the Direct Cool Range in the Home Appliances category and the all new AC range for summer 2010. This month, LG will unveil a series of ultra-slim CTVs and full LEDs. We are now targeting the premium segment of consumers to give the company a premium image.

The penetration level of all consumer electronics and durables categories is still very low as government spending on infrastructure has not kept up pace with the demand. So what steps are you taking to increase the same?
At present, the penetration level is quite low. We are expanding our retail base in rural areas to extend our reach, because there is a huge potential for low end products in that market as most of people are first time buyers. With the changing lifestyles of consumers and rising incomes, the replacement cycle has reduced (for example, the replacement cycle for domestic appliances was 12 years earlier and has come down to 7-8 years). This eventually triggers the demand.
 
So how are you planning to leverage the opportunity?
With rising income levels and mounting living standards, the demand for products has increased, which is a good opportunity for us to cash in. People have more disposable income to splurge and they want to live a comfortable and luxurious life, for which the first step starts from home. Nowadays, people want to use devices which are technologically more advanced, make their life easy and consume less time.

What are your retail plans? Are there any specific promotions or incentives schemes for your dealers this season that you would like to mention?
MBS: Our trade partners play a major role in promoting our brand. We work very closely with them to serve the consumers. We will be increasing exclusive brand shoppes. The LG Brand Shoppe concept was established with the aim of creating a platform to communicate the LG identity. The objective was not just to attract the impulse buyer, but to also introduce an element of interactivity in the outlet while projecting the identities of LG products. The showrooms have been designed to allow customers to shop in comfort even during peak seasons such as festivals. There are several value-added services like dedicated service help desks, which will enhance the overall shopping experience.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

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