How “New Media” is Redefining Traditional Media

The media has been the harbinger of many revolutions and is constantly evolving. From newspapers to television channels, to Internet news portals, social networking sites and blogging, the change has been phenomenal. These changes became the theme of a seminar organised by Planman Media, the publisher of The Sunday Indian, a news magazine published in fourteen languages, at the North Campus of the Delhi University in association with the Web Journalism department of Sri Guru Teg Bahadur Khalsa College on March 4, 2011. The theme was “New Media-Youth Media: Challenges and Opportunities”.

The speakers shed light on various aspects of the theme at the occasion, which also witnessed the launch of The Sunday Indian’s Hindi website: www.thesundayindian.com. Besides various colleges of the Delhi University, the seminar saw a presence of around 700 teachers and students from various other journalism institutes. Successful students of the web journalism course from Sri Guru Teg Bahadur Khalsa College were handed out certificates by Prof. A. Sandeep, Group Editor, Planman Media, who also called upon the students to use the new media to build a civilised society and dedicate themselves to the rejuvenation of the nation.

The seminar was attended by popular blogger and Managing Editor of NDTV India, Ravish Kumar, Input Editor Zee News (UP) Sheetal Rajput, News 24 Prime Time news anchor, Anjana Kashyap, MP and national president of Bhartiya Janta Yuva Morcha, Anurag Thakur, net activist and editor (India) of the Sydney based The Indian, Aditya Raj Kaul, former President of Delhi Sikh Gurudwara Prabandhak Committee HS Sarna, Principal of the Sri Guru Teg Bahadur Khalsa College, Dr. Jasvinder Singh and chairman of the college managing committee, Sardar Joginder Singh Walia who expressed their ideas on the new media.

All the principal participants unanimously agreed to the fact that the future belongs to the new media, which is one of the most influential media – the Internet. The thanksgiving note was delivered by the college’s Associate Professor Dr. Smita Misra. The proceedings were conducted by DAV college’s Assistant Professor Dr. Raj Kumar.

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Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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