Mahendra Mohan Gupta, Chairman & MD, Jagran Prakash Ltd.
Jagran Prakashan Ltd. (JPL), the publisher of the Hindi daily Dainik Jagran has announced the merger of the print business of Mid-Day Multimedia Ltd (MML, which comprises afternoon newspapers – Mid-Day, Sunday Mid-Day, Gujarati Mid-Day, Urdu newspaper Inquilab & website mid-day.com) with itself through an all stock deal. Here, the immediate task for JPL would be to turnaround MML’s financial fate (MML has a debt of around Rs.35 crore). In the long run, while JPL will get entry into Mumbai, MML’s Inquilab (one of the largest selling Urdu dailies in India) will get a boost from JPL’s strong presence in J&K, UP and Bihar. JPL, which was trying to tap into the burgeoning English newspapers’ market through its Inext and City Plus will now have some new regions to explore. Further, JPL’s strong network will help Mid-Day to strengthen its brand presence and recover ground that was perhaps being lost due to resource constraints. As per IRS 2009, Mid-Day’s average issue readership has fallen to 4,17,000 in 2009 from around 6,63,000 in 2006.
As per analysts, synergies in marketing could bring in 10-15% expansion in revenue for JPL in the near future. Joint marketing and printing facilities, newsprint procurement, et al, will further bring down costs for both. But what still needs to be seen is how the cultures of the two entities will avoid conflicts, which generally occur during mergers.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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Jagran Prakashan Ltd. (JPL), the publisher of the Hindi daily Dainik Jagran has announced the merger of the print business of Mid-Day Multimedia Ltd (MML, which comprises afternoon newspapers – Mid-Day, Sunday Mid-Day, Gujarati Mid-Day, Urdu newspaper Inquilab & website mid-day.com) with itself through an all stock deal. Here, the immediate task for JPL would be to turnaround MML’s financial fate (MML has a debt of around Rs.35 crore). In the long run, while JPL will get entry into Mumbai, MML’s Inquilab (one of the largest selling Urdu dailies in India) will get a boost from JPL’s strong presence in J&K, UP and Bihar. JPL, which was trying to tap into the burgeoning English newspapers’ market through its Inext and City Plus will now have some new regions to explore. Further, JPL’s strong network will help Mid-Day to strengthen its brand presence and recover ground that was perhaps being lost due to resource constraints. As per IRS 2009, Mid-Day’s average issue readership has fallen to 4,17,000 in 2009 from around 6,63,000 in 2006.
As per analysts, synergies in marketing could bring in 10-15% expansion in revenue for JPL in the near future. Joint marketing and printing facilities, newsprint procurement, et al, will further bring down costs for both. But what still needs to be seen is how the cultures of the two entities will avoid conflicts, which generally occur during mergers.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine
IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website
------------------------------------------------------------------------------------------------------------------
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