TIMELESS STEEL!

What can you expect from two companies – one a leading publishing outfit and another synonymous with sports – when they come together? Well, could be anything. But when Disney Publishing joined hands with ESPNcricinfo.com, the collaboration resulted in ‘Timeless Steel’ – an anthology of articles on Rahul Dravid, capturing the legendary cricketer’s life and career. The 256 page book showcasing Dravid’s journey into the game right up to the days when he was the epitome of Indian test cricket and his subsequent retirement, was launched on July 04, 2012 by Dravid himself along with Sanjay Manjrekar and Harsha Bhogle. Filled with anecdotes and timeless photographs, the book promises to be a collector’s edition.
 
Himalayan Odyssey

When you are in the business of selling iconic cruse bikes, then there is nothing better than a good’ol BTL (Below the Line) marketing activity in the form of a rally. Not only does it create buzz at a fraction of your marketing budget, but also reinforces brand loyalty by bringing existing customers together. Indian bike major Royal Enfield did that once again by flagging off its Himalayan Odyssey at 7:45am on June 23 morning. The rally was kicked off by Dr. Venki Padmanabhan, CEO Royal Enfield, from India Gate in New Delhi. 67 riders from India and abroad participated in the16 day adventure covering a distance of 2,700 kilometers from Delhi to Khardung La. This is the 9th edition of the prestigious marquee ride by Royal Enfield and has become an important brand activation for the company.

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2013

An Initiative of IIPMMalay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned Links

SC slams AICTE's illicit control on MBA courses
MBA, MCA courses no longer under AICTE
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall

Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page

IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail

IIPM Links
IIPM : The B-School with a Human Face

--------------------------------------------------------------
 





Leave a Reply.