The journey for Vikram Kalra & Shashank Chaturvedi, founders of Goodmorning Films, has been Kafkasque

History: (Shashanka Chaturvedi) I started with Channel V as a production assistant and then joined Ambience in their film department. Subsequently, I started assisting Kunal Kapoor at Adfilm-valas.
(Vikram Kalra) I entered college with plans to do an MBA after graduation.

Inspiration: (Shashanka Chaturvedi) It really started as an hobby. While I was working with Kunal Kapoor, in my spare time, I used to borrow his temperamental and Hi-8 camera and started making films using scripts, which my creative friend wanted to test.
(Vikram Kalra) After working for various agencies and ad films for many years, I finally branched out independently and started writing scripts for MTV. Soon, I wrote, produced and directed two documentaries for the channel. (One on the Kumbh Mela and the other one on the Pushkar Mela.)

Turning point: After making films for Lifebuoy, Director’s Special, LG washing machines and Hutch together, we finally cobbled up together in 2004 and started Good Morning Films with a bootstrap investment of just Rs.25,000 and Hutch as our first account.
Highlights: We believe the most important work for us till date has been the Vodafone series with Irfan Khan, the Sushma Reddy commercial for Limca and the ‘Muft ki advice’ commercial for Reliance Mobile.

Prized possession: It’s definitely the television commercial we did for The Times of India. It was named A Day in the Life of Chennai - ‘Nakka Mukka’ campaign. It is quite special to us because it won two Golden Lions for us.

USP: We are a production house specialising in documentary film making.

Future Agenda: We are in the process of taking things to the next level; and working on a feature film too as Bollywood is our next big step.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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