L. K. Gupta conveys that lg will focus more on conversions in the short term
 
The last one year has seen LG going premium in its imagery in a big way. How has it impacted the business?
LG has grown by 15% in its core business of home entertainment and home appliances. There is a growth of 30% in home appliances business and 25% in flat panels. We estimate that the total industry for these categories has grown by 7-8%. Therefore, in a tough year, our growth is very satisfactory. In fact, last year, we launched flagship products across categories, like Cinema 3D Smart TVs with the world’s slimmest bezel , the world’s first wonder door refrigerator, the world’s first six motion inverter direct drive washing machine, et al.

What are your expectations from the current fiscal?
The business environment is challenging, but we are looking at healthy growth with a focus on premium products across categories. Obviously, flat panel TVs continue to be a growth engine, though categories like refrigerators and washers are also rapidly growing due to low penetration. A slowdown scenario indicates that fewer consumers are willing to buy. So marketing has to focus on converting customers willing to buy. Marketing spends will focus in the short term on in-store excellence via display, demonstration and branding visibility for flagship products. At the same time, advertising will be more streamlined to be able to deliver higher efficiency within the same budget. This will impact media choices in print and TV media. Digital media, which plays a very important role in the consumer decision journey of searching and evaluating products, will be given a bigger share to have an early influence on potential customers.

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Source : IIPM Editorial, 2012

An Initiative of IIPMMalay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Ranked 6th Overall

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Ranjit Yadav asserts that Samsung smartphones sell across the country
 
Will Samsung focus largely on smartphones going forward?
Samsung in India is a full range player; we have products starting from Rs.1200 to products well over Rs.30,000 like the S3. We are committed to the Indian market and have service centres in over 2500 locations. We want to sell the entire range to the Indian market. All our products have the key DNA of innovation, differentiation and quality. Design is also a key differentiation along with ergonomics, like nature being the inspiration for our S3 range.

How has slowdown impacted sales, and what is your outlook for 2012?
Slowdown is a significant risk that we all have to face. Many industries are already showing signs of slowdown. The mobile industry is flat, not necessarily growing anymore; and going forward, there’s a risk of growth dropping off. When times are difficult, the key is how to differentiate and we are good with that. We see this as an opportunity for us. I can’t give you an exact number, but we are already over 40% of the market in both value and volume terms.

How do you plan to expand your share with rising competition?
Our marketing strategy is based on creating the right consumer experience. We will be very strong in digital and experience-based marketing. Like for our S3 range, you can experience a lot of the products in-store and outside as well. We believe that consumers are available across the country for our higher range phones. So we will take our campaign across the country, rather than limit only to top cities. Even rural markets contribute to the sales of our smartphones.

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2012

An Initiative of IIPMMalay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned Links

SC slams AICTE's illicit control on MBA courses
MBA, MCA courses no longer under AICTE
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall

Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page

IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail

IIPM Links
IIPM : The B-School with a Human Face

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