IT – Two very simple letters that in the wrong circumstances can strike fear into the heart of even the most level-headed entrepreneur. Networks, software, and databases are not the reason that most people start up their own business. The flipside, of course, is that if handled well, IT can turn what is merely a good company into a truly great one. Any entrepreneur knows that running a business from scratch takes time, effort, commitment and most of all, passion. Unfortunately, to stay grounded in reality, it also takes sound fundamentals, and a sturdy infrastructure. Today, IT is surely a big part of that. Not even the very smallest of firms can get away without having some kind of technology to help them run.
Google Apps is reliable, efficient and cost effective solution for a new generation of entrepreneurs: The real trick is getting something in place that works reliably and efficiently and doesn’t cost a lot of time and money to install or maintain, something we were keen to demonstrate with the Google Apps service. Business these days is not only global, fast-paced and demanding but employees now demand a lot more of the systems they use to do their jobs. A generation used to posting and sharing photos online, instant messaging with friends and interacting online for a good chunk of their spare time is expecting a lot from the workplace.
Internet is bringing a significant shift in the way organisations buy and use technology: This is where the power of the Internet comes into play. The Internet provides the flexibility to create, share, access and collaborate with other people at work. Email, spreadsheets, calendars and presentations suddenly become accessible quickly and securely wherever you are. Not only that but the fact that everything is online means that multiple users can work on documents simultaneously and edit in real-time. In short, no more emailing backwards and forwards with attachments. This means a lot when you’re working at the kind of pace required as a start-up.
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Source : IIPM Editorial, 2013
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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