Mrs. Gandhi needs to come UP Front more often

Congress as a brand is highly diffused with low credibility and a confused brand voice at the moment. It will take concerted effort and a clear vision for a revival to happen. In fact, it cannot afford to go to elections with a negative baggage and needs to seriously address various issues if it hopes to be able to revive its image. The first and foremost on the list is its diffused leadership. Congress has long been one such party where the leader has been upfront but now there is a lot of haze covering the issue of who is leading the party and who are the voters voting for. For them to succeed, they need to sort that out.

The other thing that is harming their image is the well known issue of corruption. Inspite of the efforts against corruption, they lost the plot due to inept handling of the Anna agitation and irresponsible statements by their spokespersons. Blaming and maligning others wouldn’t help their cause one bit. For communication to work for them, it should be done upfront and with the right people. A simple strategy of talking more often to the public through media and public debates conducted by senior leaders – the PM or Mrs. Gandhi – will be required.

The third major issue affecting the party is price rise. This is an issue that they have till now handled very amateurishly. They need to be more transparent about the reasons causing the price rise; citing the global scenario as the cause won’t pacify the public. Voters understand that in bad times, there will be pain, but they have a right to know why the times are bad.

And finally, getting Mrs. Gandhi and/or the Prime Minister to come out and talk to the public may just be what the party needs to revive its image. Within Congress, they are the only ones with some credibility, yet at the moment they are in the background. They need to come upfront more often. The need of the hour is to have a lot of two way communication that will involve a lot of travelling and communicating with the locals face to face, and engaging with the younger digital audience.

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

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Chinese Businesses are Conquering The World. But without quality MBAs, they could just find themselves up The Creek without a Paddle

When it comes to enthralling the global market with their products, Chinese companies seem to know it all, with Chinatowns dotting the landscape across the globe. Unfortunately, Chinese B-schools haven’t made the same kind of impact globally, in fact, not even in China, leave a puny handful! However, this one comes as a blinder. A cursory look at the 2011 Financial Times B-school rankings makes it clear how global management philosophy is undergoing a transformation. Way back in 1999, the FT rankings showed that 20 of the top 25 B-schools were based in the US. In 2011, only 11 of the top 25 B-schools belonged to the US. What is even more surprising is the entry of a Chinese B-school (which was until recently alien to world of B-school rankings) in the list of the top 20. Surprisingly, the China Europe International Business School (CEIBS) (ranked 17th globally) was established in 1994 and didn’t even have a formal global accreditation till 2008.

Then, there are a few more like Antai School of Business, Fudan University-MIT Sloan and the Beijing International MBA at Peking University, which have just about started making marks on the MBA landscape. But once the dust from these global management education rankings settles down, the jolt of realism is bound to set in. Indeed, as things become clearer, you find pressing challenges facing China’s B-school boom. For starters, the world class management schools we just mentioned have either been set up in collaboration with the likes of MIT Sloan or have been founded through a consortium of Western Universities.

The fact is, despite being an economic powerhouse, China lags behind in the pecking order of globally relevant business education. A report released by McKinsey, ‘How to address China’s growing talent shortage’ shows how this problem is deeper rooted then one can imagine. Some 44% of the executives surveyed by McKinsey at Chinese companies reported that insufficient talent was the biggest barrier to their global ambitions. The report further adds that 37% responding companies to an AmCham Shanghai survey of US owned enterprises said that recruiting talent was their biggest operational problem.
 
Prof. Mauro F. Guillen, Director of the Lauder Institute, The Wharton School, University of Pennsylvania reaffirms this looming situation as he exclaims, “One of the most significant bottlenecks that the Chinese economy is facing has to do with qualified human resources. When an economy grows at 10% for 30 years, you are bound to have this problem. China is sending a lot of graduates abroad to pursue advanced degrees, but not all return. Thus, it is key for them to invest locally in business schools. Given that all US and European schools want to set up operations in China, I would predict that in 10-20 years this will not be a problem. However, local B-schools with no foreign connection will remain an issue.”

This is reaffirmed by The Institute of International Education (IIE), which describes China “as the largest supplier of international students to countries around the world over the past decade”. The fact that Chinese students are the single largest group of students in the UK (outnumbering students from even EU countries) speaks volumes about the state of higher education in the mainland.

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

IIPM Proves Its Mettle Once Again....
Arindam Chaudhuri on Internet.....
Arindam Chaudhuri: We need Hazare's leadership
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
Planman Technologies

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